In an era where people dedicate an average of 6 hours and 58 minutes per day to internet usage, establishing and maintaining a robust web presence has become indispensable for reaching and engaging with a wide audience.
If your primary objective is to swiftly bring a simple website to life, a website builder stands out as the go-to option. Its user-friendly interface and streamlined process facilitate a quick and efficient website launch, making it an ideal choice for those prioritizing speed and simplicity. However, it's essential to acknowledge that while website builders offer an easy way to kickstart, they have limitations in accommodating more intricate or unique website requirements. For those with aspirations of a website that can evolve and incorporate specialized features as their needs grow, a custom-built website becomes the preferred avenue.
Overview of website builders
While a website builder offers a rapid and straightforward solution for users to initiate their website, whether it's an e-commerce platform or a simpler business webpage, it's crucial to assess the specific aspects of each. While we have outlined some of the pros and cons, the ultimate decision rests in your hands.
Coding skills not necessary
Design skills not necessary
Access to free or affordable packages
Swift Implementation
No Training Required
Numerous Limitations
Features Restriction
Incomplete Technical Customization
Non-Custom Design
Suboptimal Google Rankings & SEO
Not Ideal for Large Businesses
Sluggish Performance
Restricted Functionality for E-Commerce
Limited Mobile User Experience
Pros of using a website builder
The primary advantage of utilizing a website builder is the speed of the set-up process which is particularly beneficial for individuals who are still experimenting with this world. While this doesn't imply that individuals or businesses shouldn't explore website builders, their long-term effectiveness may be somewhat limited. The advantages of these platforms are rooted in their user-friendly interfaces, cost-effectiveness, and customization options. Notably, platforms like Shopify excel in providing services without requiring coding skills, unless one opts for more advanced customization. The key consideration revolves around the ability to create a professional website without possessing formal design or technical skills.
Cons of using a website builder
Deciding to use a website builder means you have to deal with any problems that pop up. It's common to get stuck on technicalities because you're not used to that world. These website builders come with a set of features, but if your issue isn't covered, you might have to wait a long time for it to be fixed.
One big downside is that you can't really customize much. Sure, there are different design choices, but lots of other people end up picking the same ones. So, you're left with a ton of websites that look almost identical. This lack of personalization not only limits your creative touch but also makes your website blend in with countless others, losing its unique vibe.
Best website builders
The following website builders, as recommended by WebsiteBuilderExpert, stand out as some of the best options available. It's essential to note that the order presented doesn't definitively indicate superiority; rather, it reflects a combination of personal preference and the unique features that each builder brings to the table. Comparing them can be challenging due to the distinctive qualities that make each one noteworthy. Therefore, the ranking should be viewed as a subjective assessment, acknowledging the individual strengths and characteristics that set each website builder apart.
| Provider | Trustpilot Rating | Prices | |
| Wix | 4.5 | £7 - £119 | |
| Squarespace | 1.4 | £12 - £35 | |
| Shopify | 1.3 | £25 - £344 | |
| GoDaddy | 4.7 | £6.99 - £12.99 | |
| Square Online | 4.1 | £0 - £64 | |
| Hostinger | 4.6 | £1.99 - £8.99 | |
| WordPress.com | 2.0 | £0 - £36 | |
| IONOS | 4.5 | £6 - £24 | |
| Site123 | 4.2 | £0 - £12.80 | |
| Jimdo | 4.2 | £0 - £39 |
Conclusion
In our view, web builders are fantastic for getting your idea off the ground, but as time goes on and for various reasons, you might reconsider whether turning to a web development company is the better move. Not every company offers a subscription model to their clients, but at Storizer, for instance, we provide similar financial opportunities. This means you won't end up paying more monthly than some of those website builders, yet you'll get everything you need without wasting your valuable time. Moreover, with our service, you'll have a dedicated team backing you up. Whenever you come up with a new idea to integrate into your system, we're here for you.
There could be other companies out there offering similar terms, and we recommend considering such companies over sticking with website builders. You really have to ask the question - What are you willing to invest more in: time or money?